I had an epiphany the other day when i loaded up the car from another grocery store trip. Production is heavy! (That was not the extent of staying with me here). The product has a good nugget. When you choose a grapefruit, you want one that’s heavier than it looks. On this particular shopping trip I bought 30 grapefruits, and they were all heavier than they looked. It took some muscle just to load up a grapefruit! I also had oranges, apples, bananas, pears, carrots, lettuce, broccoli, potatoes, squash, etc. You get the idea. It’s been a while since I’ve done some good shopping, so I’ve also grabbed some healthy cold cereal that my kids will actually eat on those crazy days when we’re in a rush. After putting the product in the car, the bag of cold cereal almost flew out of my hand as I picked it up with the same enthusiasm.
It rang out loud in my head “You are what you eat”. I thought of my children – they are all heavier than they look. They are solid kids – not solid ones. Their cousin counterparts weigh a lot less than my kids, and I’m always surprised when I choose their cousins - they’re so light!!
I thought of my kids and looked at the food in the back of my car. 85% of it was productive. Good products, healthy, colorful, solid, tasty. This product is a mainstay of what my kids eat – and they are healthy kids! In my mind I saw my kids being synonymous with the grapefruit I just bought. It’s heavier than it looks, just like your hand-picked grapefruit. Every time they eat, they are taking nutrient-dense food into their bodies and building healthy, strong bones and muscles. They don’t drink milk or eat a lot of packaged foods, and in that moment I committed to doing a better job of making sure my kids got the products they need to keep growing strong and healthy.
Fruits and vegetables are mainstays in our home, and kids will often ask for what they like best when we go shopping. Just this week my eight year old was begging for a kiwi while my 6 year old was begging for fresh green beans at the grocery store. You read that green bean right!! My 3-year-old was so sad that there wasn’t any corn on the cob in sight, but I settled for strawberries this time.
It doesn’t take much to convince me to buy their favorite fruits and vegetables during their weekly shopping — after all, you are what you eat!